世界トップクラスの消費財メーカー – Web担当者Forum (プレスリリース) (ブログ)

Home » ブランド » L Brands » 世界トップクラスの消費財メーカー – Web担当者Forum (プレスリリース) (ブログ)
L Brands コメントはまだありません



■職種: Assistant Media Manager

■Main Objectives of the Job・職務の主な目的

Media investment (Advertising) is a critical growth driver for Unilever and a significant expense item on the P & L. Maximizing return on this marketing investment for business growth is therefore a key priority. Unilever’s media/channel strategy is focused on delivering outstanding solutions for brands and providing world class capability to drive brand, category and business growth. This involves leveraging all media channels and driving our presence across all media in the most creative and cost-effective manner.

◆Key Responsibilities・主要な責任

The Country Assistant Media Manager is responsible for development and execution of the most innovative and strategic media plan and buying delivering maximum ROMI. The role is also responsible for the budget control, network management on media and building digital capability, with specific responsibility for media and digital agencies. The role reports into the Media director.

◆Drive Efficiency and Effectiveness

Drive media costs saving delivering controlling inflation for all Media

Understanding media buying/ industry standard for the best negotiation result and managing rebate.

◆Drive Strategic Thinking

Deriver strategic media plan and innovation by consulting brand teams.

Explore and organize media tools, partnership and guidelines to lift the planning quality as well as improve planning efficiency.

Drive digital agenda for Unilever marketing

◆Media Operation

Track, analyse and share rigorously, responsible for both global and local reporting and related inquiry.

Managing media budget and PO process.

◆Agency management

Rigorously watch compliance of agencies. Manage evaluation, fee discussion and contract, establish the working environment which is complied with policy.

Work closely with procurement and Legal team.





コメントを残す